Jeff Herron, an architectural, interiors, lifestyle, and travel photographer. He studied commercial photography at the College for Creative Studies in Detroit, Michigan, before relocating to South Florida to pursue his passion.

For Jeff, it all started with light and lines—an innate fascination with how these two pillars of art and design translated into photography. Jeff was immediately inspired by the works of the New Topographics movement in the 1970’s with the highly formalized, almost banal aesthetic of man-made structures within a landscape. It resonated how they were able to capture those landscapes in a way that most people wouldn't notice, even if they saw it on a daily basis.

Over the past 15 years, Jeff’s eye—coupled with his love of collaboration and dedication to his craft—has earned himself an impressive client base, spanning across the United States, the Caribbean, and beyond, including Knoll, CBT Architects, Siemens, Lumens, Couples Resorts, Marriott, Hyatt, PGA Resort, OPL Hotels, Lloyd Loom, Sotheby’s, Christies, Centex Construction, and UBS Bank. His work has also been featured in numerous print publications such as Home Magazine, Gulfshore Life and Tropic Magazine.

Jeff travels for assignments anywhere in the world. He prides himself on being easy to work with and is committed to providing the best possible images for his clients.